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17/10/2023 Based in a new Frankfurt office, Alexander Battery Technologies’ regional sales and service division will enable OEMs in the DACH region to benefit from our proven development process and high-volume battery production capacity.
Alexander Battery Technologies has set up a new sales and service operation located in Frankfurt am Main to serve customers across the DACH (Germany/Austria/Switzerland) region.
The new German office enables the company to offer technical consultancy tailored to the needs of regional customers, to conduct sales negotiations, and to provide post-sales service to customers. The DACH region operation is headed by industry veteran Kim Madsen, the Director of Sales and Marketing. Kim will be supported by two regional business development managers.
The opening of a German office marks a new step in Alexander Battery Technologies’ ambitious expansion plans. We have been manufacturing custom battery packs for more than 40 years for customers mainly in the US and UK, and offer a full design and manufacturing service for all lithium rechargeable chemistries. Applications served by our products range from small wearable devices and portable medical equipment up to light electric vehicles, autonomous agricultural equipment, e-bikes and industrial robots.
The new operation in Germany will make it easier for DACH region customers to take advantage of the company’s special capabilities. Kim Madsen says: ‘US and UK customers already gain a competitive advantage from the streamlined, efficient new product introduction process that Alexander Battery Technologies has honed over the past 40 years. Thanks to our sophisticated processes and unrivalled engineering know-how, Alexander Battery Technologies can often get customers into volume production with a new pack in less than nine months, whereas the industry average is well over a year. DACH region customers will derive great value from the faster time-to-market and high-volume/high-quality manufacturing capacity that we offer.’
Kim also put the move into the DACH region in the context of the company’s wider business plans. He said: ‘The launch of a DACH regional operation is a first step into the EU, to be followed by the addition of an EU-based manufacturing facility in the mid-term to further strengthen our commitment to this region’s customers.’
Alexander Battery Technologies’ expansion into the DACH region follows a substantial investment in new technology and production capacity at its UK headquarters. This includes a new Battery Technology Centre, a dedicated unit containing advanced production facilities for high-voltage battery packs, and a suite of high-voltage test laboratories, enabling us to prepare customers’ battery designs for volume production. The UK factory also includes an expanded warehouse for holding large stocks of frequently used components as well as finished goods for key customers. This helps us to withstand shocks in the semiconductor supply chain, and to provide robust and secure production capacity to customers.
The investment in technology, capacity and stock puts Alexander Battery Technologies in a strong position to satisfy fast-growing demand in Europe for lithium batteries in the e-mobility, robotics, medical, and wearable/portable devices markets.
Alexander Battery Technologies will be presenting its capabilities at trade events throughout the DACH region, starting with the Battery Experts Forum (Darmstadt, 7-9 November 2023). The company will also be present at events in 2024 including The Battery Show Europe (Stuttgart, 18-20 June), Eurobike 2024 (Frankfurt am Main), and the electronics industry’s Electronica exhibition (Munich, 12-15 November).
Kim Madsen and the DACH operation can be contacted at kmadsen@alexandertechnologies.com.
The company’s new DACH regional office is at: Alexander Battery Technologies GmbH, Hanauer Landstr. 287-289, 60314 Frankfurt am Main, Germany.
