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Privacy Policy

Last updated: 27th May 2026

We take your privacy seriously and want you to understand our practices with respect to the handling of your personal data. This privacy statement explains how we do this and how your data is used.

Who we are

This website (www.alexandertechnologies.com) is operated by Alexander Technologies Europe Ltd, of 2 Doxford Drive, South West Industrial Estate, Peterlee, Co. Durham, UK SR8 2RL.

For the purposes of data protection law, Alexander Technologies Europe Ltd is the data controller responsible for your personal data.

How we use your personal data

We process personal data where necessary to respond to enquiries, provide information about our products and services, manage business relationships and improve our website and services, including how our website is used. Depending on the circumstances, this processing may be based on your consent (for example where you request information) or our legitimate interests in operating and promoting our business.

When we collect your personal data

If you decide to contact us or make use of personalised services (e.g. by the ‘contact us’ form), then you will be asked to submit the limited personal data which is necessary for us to provide that service or handle your query. Providing this information is voluntary.

If you ask us to send you information, brochures or quotes for services, we will use the contact details you provide to respond to your request.

If any form which collects your personal data allows you to voluntarily provide additional information, we seek this information because we think it will help us to give you a better-quality service. You do not have to provide such information if you do not wish to do so.

We also collect limited personal data through cookies and similar technologies.

Business Communications

We may use professional contact details such as name, job title, company and work email address to contact individuals in relevant roles about our products and services where we believe they may be relevant to their business responsibilities.

These communications may take place by email, telephone or via professional networking platforms such as LinkedIn. We will always identify ourselves clearly and provide a simple way to opt out of further communication.

Individuals who opt out will not receive further marketing communications from us, and we will retain a record of this preference to ensure this is respected. You can object to receiving these communications at any time.

We may obtain professional contact details from publicly available sources or third-party providers of business contact data. We take reasonable steps to ensure that our contact activities are targeted, relevant and proportionate.

Telephone Calls

Calls to and from our sales team may be recorded for training, quality monitoring and internal review of discussions relating to potential business opportunities.

Call participants are informed that recording may take place. Recordings may be paused or stopped where appropriate, for example if requested. Recordings are stored securely, access is restricted to authorised staff. Call recordings are retained for a standard period of up to 90 days and are deleted thereafter, unless there is a specific reason to retain a recording for longer (for example, for training review or to support an ongoing business discussion).

Cookies and similar technologies

We use cookies and similar technologies to operate our website, understand how it is used, and improve its performance.

These may include:
• necessary cookies required for the website to function
• analytics cookies to understand how visitors use the site
• marketing cookies used by third-party services such as Google, LinkedIn or YouTube

Where required, we will ask for your consent before placing non-essential cookies on your device. You can manage your cookie preferences through our cookie banner or your browser settings.

Who do we share your personal data with and where does it go?

We use trusted third-party service providers including marketing agencies and other technology providers to support our website, systems and business operations. These providers may process personal data on our behalf.

Some of these providers operate outside the UK. This may include services used to support our website, analytics, customer relationship management database (CRM) and internal systems.

Where this happens, we take reasonable steps to ensure your personal data is protected in line with UK data protection requirements. This may include using approved contractual arrangements and working with providers that meet appropriate data protection standards.

We may also disclose personal data where required by law, or where necessary to protect our rights. If our business is sold or transferred, personal data may be shared with the new owner.

How long do we keep your information?

We will only hold your information for as long as necessary to fulfil the purposes for which it was collected before deleting or anonymising it. Different types of information may be retained for different periods depending on the purpose for which they were collected.

If you contact us, we will store your details and correspondence within our CRM system so that we can manage your enquiry, maintain a record of our interactions, and support any ongoing business or customer relationship.

If you choose to unsubscribe from a service, we may keep a ‘suppression list’ containing your details so we know you have unsubscribed.

Your rights, complaints and how to contact us

You have the right to access your personal data and request that it is corrected or deleted. You may also have the right to restrict or object to certain types of processing, and, in some circumstances, to receive a copy of your data in a structured, commonly used format. If you would like to exercise any of these rights, please contact us using the details below.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) if you believe your personal data has been handled improperly.

Third-party websites

Our website may contain links to third-party sites. This privacy statement does not apply to those third-party sites.

Contact Details

If you have questions or concerns relating to the handling of your personal data, or any other privacy-related query, please email marketing@alexandertechnologies.com.

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